Otter Media was transferred in May 2019 to WarnerMedia Entertainment from Warner Bros.
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A beta was expected in the fourth quarter of 2019 and a full launch in the first quarter of 2020 at the time. Stephenson, chairman and CEO of WarnerMedia's parent, AT&T indicated in mid-May 2019 that it would use the HBO brand and would tie into cable operators as HBO cable subscribers would have access to the streaming service. The original plan for the service called for three tiers with a late 2019 launch. On October 10, 2018, WarnerMedia announced that it would launch an over-the-top streaming service in late 2019, featuring content from its entertainment brands. Still used outside the United States at least until 2024. History As HBO Max HBO Max logo used from October 29, 2019, to May 22, 2023, in the United States.
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on May 23, 2023, shortening the service's name to "Max", introducing a redesigned user interface, and adding more Discovery content among other new series and films. WBD went on to replace HBO Max with a newly rebranded service that launched first in the U.S. WBD initially announced plans for HBO Max and Discovery+ to merge in 2023, but the company ultimately chose to retain Discovery+. Discovery, Max is one of the combined company's two flagship streaming services, the other being Discovery+ (which primarily focuses on factual programming from the Discovery brands). Since the April 2022 merger of WarnerMedia with Discovery, Inc.
At the end of Q1 2022, HBO and HBO Max had 76.8 million global subscribers.
By the end of 2021, HBO and HBO Max had a combined total of 73.8 million paying global subscribers. subscribers (primarily commercial customers like hotels), and 20.5 million subscribers to either HBO Max or HBO by itself in other countries. The HBO Max service began to expand into international markets in 2021.Īccording to AT&T, HBO and HBO Max had a combined total of 69.4 million paying subscribers globally on June 30, 2021, including 43.5 million HBO Max subscribers in the U.S., 3.5 million HBO-only U.S. HBO Max also supplanted the streaming component of DC Entertainment's DC Universe service, with its original series being migrated to HBO Max as Max Originals. In the U.S., HBO Now subscribers and HBO pay television subscribers were migrated to HBO Max at no additional charge, subject to availability and device support.
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When the service was first launched as HBO Max, it succeeded both HBO Now, a previous HBO SVOD service and HBO Go, the TV Everywhere streaming platform for HBO pay television subscribers. The service also carries first-run original programming under the " Max Originals" banner, programming from the HBO pay television service, and content acquired via either third-party library deals (such as those with film studios for pay television rights) or co-production agreements (including, among others, those with BBC Studios and Sesame Workshop). First launched (as HBO Max) in the United States on May 27, 2020, the service offers content from the libraries of Warner Bros., Discovery Channel, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, Eurosport, and their related brands. Discovery Global Streaming & Interactive Entertainment, which is itself a division of Warner Bros. Max (formerly HBO Max and still such outside the United States) is an American subscription video on-demand over-the-top streaming service.
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